Ignoring Paid Media is Hurting your Content Spend

Ignoring Paid Media is Hurting your Content Spend

We all know that advertising and marketing are on a collision course.   It is obvious why to anyone who has straddled roles in both worlds.  Content creation, traditionally the domain of marketing, works because it builds real relationships with your audience.   Conversely advertising works by scaling your message to whatever heights your budget can bear.

Brands and Content, Beyond Social

Brands and Content, Beyond Social

The grumblings about brands using social media to try to sell product is nothing new. Vocally disavowing advertising isn’t either. Consumers love to complain about advertising about as much as they love to consume. 

FieldTest Head of Partnerships gently encourages brands to engage now with brand loyalists.  You’ve built a captive audience and that’s valuable. Now it’s time to dive deeper.