Recommended Content Modules are Ruining The Web

Print ads from strong brands within the pages of magazines used to indicate the clout of the publication. Online publishers are returning to that line of thinking following industry fatigue with questionable and low-quality "recommended content" widgets, preferring instead to align themselves with trustworthy content marketing partners and well designed placements.

The New York Times is calling bullshit on those recommended content modules that have become the ubiquitous page detritus we all try to ignore. Publishers are realizing that these articles undermine the integrity of news outlets and the brands associated with them.

Read @ NYT Publishers Are Rethinking Those ‘Around the Web’ Ads


The FieldTest Team