Brands and Content, Beyond Social

Brands and Content, Beyond Social

The grumblings about brands using social media to try to sell product is nothing new. Vocally disavowing advertising isn’t either. Consumers love to complain about advertising about as much as they love to consume. 

FieldTest Head of Partnerships gently encourages brands to engage now with brand loyalists.  You’ve built a captive audience and that’s valuable. Now it’s time to dive deeper.