Ignoring Paid Media is Hurting your Content Spend

We all know that advertising and marketing are on a collision course.   It is obvious why to anyone who has straddled roles in both worlds.  Content creation, traditionally the domain of marketing, works because it builds real relationships with your audience.   Conversely advertising works by scaling your message to whatever heights your budget can bear.

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Garrett Griebel
Getting Specific About Tracking Engagement

FieldTest founder and CPO dives into his teams approach to bringing specificity and clarity to engagement metrics.  Introduces HPM (Hours Per Thousand) as a way to index engagement to media spend brining it more into line with contemporary performance metrics. 

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Garrett Griebel