Garrett Griebel Garrett Griebel

AI-Powered Media Buying is Here with FieldTest

For many marketers, interpreting and effectively utilizing the vast amount of data available can be an overwhelming challenge and, even worse, a barrier to entry to the world of digital advertising. We hope to change all that with these 3 AI-powered tools

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Garrett Griebel Garrett Griebel

Our 3 Favorite HawkeFest Memories

Just the other week, FieldTest had the opportunity to make an appearance at one of the most exciting industry events of the season - Foundermade’s Innovation Show! Here are 3 of our favorite memories from this fantastic event.

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Strategy, Platform Guides, FieldTest 101 Team FieldTest Strategy, Platform Guides, FieldTest 101 Team FieldTest

Downsizing Your Digital Ad Spend This Holiday Season? Here’s Why You Should Think Twice.

Many advertisers are questioning whether they should just sit this year out. Their concerns are reasonable. With the economy in downturn are consumers still shopping online? Is advertising an investment worth making in such tumultuous times? The answers lie in this Black Friday weekend’s sales data and they paint a much more optimistic picture than some may expect.

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Strategy, Platform Guides, FieldTest 101 Team FieldTest Strategy, Platform Guides, FieldTest 101 Team FieldTest

First Party Data: What It Is, What It’s For, and How to Gather Your Own

From awareness to conversion, data is the fuel that drives performance for your marketing. But did you know there is more than one type of user data? Today we’re going to dive into the different types of data at your disposal and focus on one particularly powerful type that you may not be familiar with.

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Strategy, Platform Guides, FieldTest 101 Team FieldTest Strategy, Platform Guides, FieldTest 101 Team FieldTest

8 Things You Are Doing To Sabotage Your Campaigns And How to Fix Them - Pt. 2

Seasoned marketers and new brands just starting out have at least one big thing in common: they make mistakes. Don’t worry- it’s all part of being human! But if you were aware of the most common errors ahead of time and how to fix them that would be pretty helpful, right? Well, you’re in luck.

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Strategy, Platform Guides, FieldTest 101 Team FieldTest Strategy, Platform Guides, FieldTest 101 Team FieldTest

8 Things You Are Doing To Sabotage Your Campaigns And How to Fix Them - Pt. 1

Seasoned marketers and new brands just starting out have at least one big thing in common: they make mistakes. Don’t worry- it’s all part of being human! But if you were aware of the most common errors ahead of time and how to fix them that would be pretty helpful, right? Well, you’re in luck.

Read More