3 Halloween Tricks to Boost Your Campaign Perfomance - and One Treat

With Halloween right around the corner everyone is getting themselves ready for the final night of October and all the spooky scares that come along with it!  At FieldTest we hope that the only thing to scare you this Halloween are the things that go bump in the night, and not the performance of your ad campaigns. Still, it’s never a good idea to go into Halloween night unprepared so we’ve put together these three tricks so you have everything you need to keep your brand safe during the scariest night of the year, and a treat for those brave enough to face their fears and make it through unscathed. Let’s get started! 

1: Bring last year’s campaigns back from the dead

Is your Campaigns Dashboard beginning to look a little bit like a graveyard? The FieldTest Platform keeps all of your campaigns archived in one easy to access place, but not just so you can reference their performance at a future date. As long as you have not requested a campaign be removed from your campaign dashboard you can bring it back to life at any time simply by adding budget! Did you run a successful Black Friday campaign in 2019 but had to pause on holiday marketing during the pandemic? Throw some budget into it and you’re back up and running with another round of high performing fall campaign goodness!

2: Recite incantations to activate your proven customers

The FieldTest Platform is a powerful tool that many would say works like magic, and we’re inclined to agree. This halloween, why not use that magic to place an activation spell on your proven customers with FieldTest’s advanced audience features? If you’re a new marketing spellcaster still working on building up their skills try our powerful email uploading tools. Simply take your existing customer email lits and upload them through FieldTest to kick off your campaign cauldron with a strong list of proven intenders, ready to be  summoned to convert with highly optimized FieldTest ads.

If you’re a bit more experienced spellcaster and want to move onto more powerful enchantments, toss out that eye of newt and toss in FieldTest’s advanced audience selections. By selecting “My Converted Users”, or any of out “Lookalike” audiences from your “My Pixel Audiences” targeting menu, you draw on the eldritch power of FieldTest’s audience tracking pixel and cast a spell powerful enough to draw even a Great Old One to purchase. 

3: Present customers with an offer they can’t refuse

We all know the story of the House on Haunted Hill, and the man who draws in unsuspecting socialites to spend a night in his mansion in hopes of winning a fantastic cash prize, only for them to discover that the house is in fact haunted. We know your products aren’t full of ghosts and ghouls (or are they?), but the same principle applies to your ad campaigns - People love to receive a fantastic offer that’s just too good to pass up. We’ve talked before about how to run a “sprint” campaign, or a campaign that runs only for a very short period of time in order to capitalize on a very specific holiday or current event, and Halloween is the perfect time to try one out. Holiday campaigns are proven ways to juice your sales numbers and Halloween is one of the most widely loved and, let’s be honest, fun holidays to lean into for your marketing. So give it a shot, or you may wake up to find your sales numbers looking a little.. ghastly!

Now that you’ve made it to the end and only the bravest marketeers remain, it’s time for your Halloween treat: we’re offering a 10% discount on any new FieldTest campaigns run before the end of the month. To take aadvantage of this offer, simply email sales@fieldtest.la or inquire through the form below!

Be sure to seize this opportunity now because, like Halloween, it is only here for a frighteningly short time!