Who we are.
We built FieldTest to connect every business with the best tools to grow their sales. We believed that there was something better, cheaper and easier to use than Facebook. We were tired of opaque results, rising costs and dubious tactics. So we built a solution that connects the most sophisticated advertising marketplaces directly with small businesses. We put it all together in an empowering, understandable and straight-forward way.
The FieldTest Story.
Our founding team has worked together for over twenty years in the marketing technology industry. Together we’ve built, bought, scaled and sold several leading media-tech companies. We believe strongly in the power of independent brands and publishers. Everything we have built together has been in service to creators whether it is helping publishers earn more revenue from their media platforms or helping brands connect more authentically with their customers.
As we see it, walled garden platforms have been acting at a disservice to small businesses for decades by controlling both the marketplace and the pricing. We knew there was a better and more fair way. The largest brands have long side-stepped the walled gardens in favor of enterprise buying solutions. These enterprise buying solutions require a huge investment in both human resources and media spend. We believed it was time these enterprise tools were democratized and made available to everyone.
FieldTest has taken the most sophisticated media buying platforms in the industry and connected them to a familiar set of tools. By removing the legacy barriers small businesses can now compete with the world’s largest brands on a level playing field.
Our founding team
Lifelong creator, entrepreneur and technologist. Twenty five year career leading engineering teams solving the hardest problems in media and monetization. Dad fashion enthusiast.
Defender of the bottom line and sales excellence. Sales leader, economist, technologist, investor and advisor. Has written more than ten thousand insertion orders. Rescue Dog Fancier.
The goto CTO for everyone from Mickey Mouse to Jimmy Iovene. For over three decades the media industry has been running and running well on his code. Knows all the shortcuts to Glendale.
Has been designing the products that inspired revolutions and changed human history since Mosaic was your default browser. Two decades of product leadership. Cardigan Corgi Dad