3 Ways to Use Our New Premium CBD Audiences to Their Fullest Potential
At FieldTest we’re always working on new ways to improve the platform and make it perform even better for you. That’s why we began working on our new FieldTest Premium Audience Segments, a series of proprietary targeting groups built by Fieldtest using everything we have learned from the hundreds of successful campaigns we’ve run on our platform. Well, the wait is over, FieldTest premium audiences are finally ready to begin rollout and we’re releasing our collection of CBD groups first. We couldn’t be more excited to see how you put them to use to power your CBD marketing campaigns. Best of all, they’re in your dashboard already if you advertise CBD with us, and they're only available on FieldTest.
To help get you started using Premium Audiences in your campaigns we’ve put together three ideas for how you can make the most out of these exciting proprietary audience segments. We think with a little bit of creative thinking and the right campaign execution, you’ll find them to be your new secret weapon in driving CBD sales. Let’s get started!
1: Use our CBD gummy or Beverage groups to promote your delicious edibles
It’s no secret that people love to eat and drink their CBD, but some prefer it more than others. Over the course of the hundreds of campaigns run on the FieldTest platform we’ve kept an eye on which intender groups pull out their wallets for sweet treats and edible treatments more often than topicals or oils, and our CBD beverage intender group is the result!
These consumers have proven a pattern of purchase of CBD infused beverages. Likewise, their Gummy / Mints & Candies counterparts have proven their preference for relief in the form of a bite-sized treat. All of this proven intent can now be put to use in your ad campaigns promoting edible CBD products, all you have to do is create some ads showcasing your delicious offerings and select the appropriate Premium Audience in your targeting. It’s really just that simple.
2: Use our CBD pain relief with sports and fitness recovery to reach an active audience
Pain relief is one the top reasons people purchase CBD, why not build a campaign that speaks directly to them? By targeting FieldTest’s Pain Relief and Recover audience you are free to hone in your messaging and sell directly to the needs of these consumers without worrying about being passed over by those who look to CBD solely for help with their anxiety or just to relax after a long day.
These types of highly targeted campaigns often perform the best, especially when paired with a product that fits the audience’s needs, so think creatively about who is in your intender group. For example: Athletes may not want to pop a candy after an intense workout, but your recovery body lotion probably looks very attractive. That’s why we also included our Sports and Fitness CBD segment. This combination of CBD consumers proven to pull our their wallet for pain relief products and active lifestyle messaging mix to create a powerful foundation for your ad campaigns.
3: Target Vaping and Stress & Anxiety Relief along with hip, youth-oriented messaging
It’s a new era and the cigarette has all but died out among the youth of today. The culture of smoking has fallen out of fashion and this trend shows no signs of stopping. That’s not to say that the Millennials and Zoomers don’t have their vices! On the contrary, they are just as anxious as ever, so in the place of smokeable products like cigarettes the vape has risen to its supreme rein as the go-to way to consume not only harmful products like nicotine, but therapeutic products such as CBD as well.
These trends make our Vape and Anxiety Relief audiences a perfect pair. By targeting your ads at the intersection of two audiences that trend younger and messaging directly to them with content that is progressive, current, and maybe a little edgy, you can strike a chord with them in a way other advertisers never could and begin building a relationship that has them coming back for more and more.
This type of in-depth understanding of who is at the core of your audience typically only results from years of advertising experience and expensive trial and error. FieldTest Premium CBD Audiences makes it all available to you, right now, in the FieldTest Console.
Get in touch to find out how FieldTest can help you build relationships with your customers through precision audience targeting